Wednesday, November 16, 2011

Week 7 EOC: The Pitch

Gold Button- Citrus Limetta

Created in the Lemonade Café of a small apartment in Las Vegas, Nevada, the creator -also known as the designer, Tiffany Michelle Sophia Lewis- set up a small shop selling clothes in the second bedroom of the apartment. There she also prepared appetizers and small cuisines for her clients as they shopped or were fitted for pieces. Turning her kitchen into the Lemonade Café, Lewis created exceptional flavored vodka. Lewis often experimented with different foods as she stumbled across citrus limetta - known as the sweet lemon; it is infused in every bottle. Originally produced from home, it still holds a higher concentrate of alcohol which better infuses the distinguishable taste.


The Gold Button derived from Lewis’ first love of fashion apparel and one of its findings in the sort. Many of the apparels finest outer wear pieces were found with accents of gold buttons. As many artists are not confined to one form of artistry, the designer also found a home for her client base in the kitchen which gave those who came, inspiration to constantly turn lemons into lemonade. What sweeter taste of life’s tragedies is there but of a sweet lemon to compliment the café. Gold Button became a closure to the company’s brand, lifestyle and image. The Mediterranean ingredient became trademark taste of the specialty cuisines made in the kitchen and became the preferred choice of beverage by her patrons as they waited. Soon Gold Button was being requested outside of suit measures for her client’s social gatherings or own pleasure. Gold Button first sold publicly in the Mediterranean shops of Las Vegas with expected expansion across North America, Canada, Europe, and Asia.


Gold Button- Citrus Limetta is distilled, 50% 100 proof vodka. Originally brewed in the kitchen of the Lemonade Café with ingredients from the Mediterranean, it takes you from bitter to sweet with every smooth taste.

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