EOC Week 10: What are the benefits vs the features?

"The brand promise must be simple and honest." (Chapter 7)

Honestly, Gold Button, Citrus Limetta Vodka is simply what you need to seal the taste of victory at your next occasion.

Gold Button is a premium quality vodka, available in your local market. It has been made for your enjoyment with the touch of home- made regards. Gold Button, Citrus Limetta Vodka toasts to you on your occasion as an exclusive brand. Giving you the sweet lemon- which is infused in every bottle, the brand holds an exceptional taste. Holding its originality of production, with a higher concentrate of alcohol, this taste is infused at its best which makes it distinguishable.

The features of the bottle includes the Faux Versace Lion Gold Metal Button on the face of every bottles. The top of the bottle is a sealed cap that is covered in genuine black Swarovski crystals which covers a cork.


We invite you to experience the infused melody of our brand as it welcomes your senses into a new beginning of what bitter to sweet tastes like in the successes of your journey.

Implementation Evaluation Control

“The principle of innovative marketing requires that the company continuously seek real product and marketing improvements. The company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way.” (Chapter 16)

Gold Button is committed every step of the way to building its brand to its patrons satisfaction. Weighing the results of cost effectiveness to the reaction of domestic and foreign markets will be at constant observation. Ensuring control over cost to ensure the market value is not depreciated by discounted prices to maintain its exclusivity will also be at watch. Packaging will be a part of market analysis throughout the course of seasons and overall throughout the lifespan of the bran.

“Companies can also obtain good new-product ideas from any of a number of external sources. For example, distributors and suppliers can contribute ideas. Distributors are close to the market and can pass along information about consumer problems and new-product possibilities. Suppliers can tell the company about new concepts, techniques, and materials that can be used to develop new products.”

Gold Button will be presenting its new product's collection that will give the product its finishing image. The Swaddle is a gold chained carrying apparatus with a handle, embezzled with stones. Gifted to you from our patrons as they arrive to the celebration bearing compliments to the event.

Marketing Mix

"At one extreme are global companies that use standardized global marketing, using largely the same marketing strategy approaches and marketing mix worldwide."

"At the other extreme is adapted global marketing. In this case, the producer adjusts the marketing strategy and mix elements to each target market, bearing more costs but hoping for a larger market share and return." (Chapter 15)
Gold Button shares shelf space with various other premium vodkas from all over the globe. Understanding the convenience of vodka being available at will and its originated history in other countries, Gold Button, Citrus Limetta Vodka still stands as an individual leader in the market through its standardized global marketing approach. To maintain the brands image Gold Button is set at a standardized price list via web. Priced at suggested retail of 80.00 USD for a 1.7 liter bottle, the price may fluctuate by 15.00 USD at a lower or higher price based on location of distribution, taxes, and shipping.

“trying to serve any and all customers can mean serving none of them well. Instead, companies need to make certain that they are serving the right customers, and serving them in the right way. They need to decide who their best potential customers are—and who they aren’t.” (Chapter 6)

Gold Button is a commentator to its patrons. The brand eludes a specific lifestyle. The price reflects the cost of the vodka which mirrors the quality and unequivocal taste experienced in every sip. Being that Gold Button is found in upscale venues, small cafes and markets, or small shops, it is assumed to be a brand of high society. The brand toasts to its patrons, new beginnings and invites to celebrate wins.

Marketing Strategy

The local communities in domestic and foreign markets are necessary to target where the local businesses and entrepreneurs will make up the greatest percentage of companies success rate. Word of mouth will be by the people of frequent celebrations. Those with greater celebrations are those with new beginnings, new wins, and thos that are anxious to celebrate the next. These wins come from less established companies, and individuals that thirst or hunger more so for victory. Gold Button, Citrus Limetta Vodka wants to be there for the toast. "Companies that operate in one or more foreign markets must decide how much, if at all, to adapt their marketing strategies and programs to local conditions." (Chapter 15) In the event that there is an event, we look for our patrons to look for an exclusive commemoration for celebrations. Marketing in smaller,intimate, and up-scale venues will allow the brand to reach its market.

"...to succeed in today’s competitive marketplace, companies need to be customer centered. They must win customers from competitors, then keep and grow them by delivering greater value. But before it can satisfy customers, a company must first understand their needs and wants." (Chapter 15) Gold Button understands the need for individuals to become a credible source of goods or services to provide to their patrons. Gold Button understands that its patrons that are not in business, and that are looking to celebrate a commitment or a new beginning would like to have something that is special, outside of the normalities of a typical day. Gold Button understands that you have set a standard and that you are looking for a standard to celebrate with.

SWOT Analysis

'Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives." (Chapter 2)
With Gold Button, Citrus Limetta Vodka being an entity of (MI) Mirror Image Textiles Corps., it holds major advantages over competing brands. Gold Button is under the umbrella of a fashion company who has ties with many elite companies.
Constantly meeting new talent, rather intellectual or pure creative, there is always a reason to celebrate and more of a reason for Gold Button to be there to seal the deal.

"Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance." (Chapter 2)
The main focus of the brand's company is not solely on producing vodka beverages. To continuously produce new variations is not the aim where as other brands are dedicated to producing new flavors.

"Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage." (Chapter 2)
Gold Button has the opportunity to continue to nurse the vodka into a master of all premium vodkas by being tested against the best, through its exclusive distribution channels.

"...threats are unfavorable external factors or trends that may present challenges to performance." (Chapter 2)
Gaining a larger percentage of the market's profits may take a course of 5-10 years due to non mass market distribution.

Objectives

Gold Button, Citrus Limetta Vodka's objectives are to maintain an exclusive image through low exposure to the mass market. By obtaining a place on the shelves of high end: restaurants, nightclubs, intimate cafe's, casinos, hotels, and small markets (grocers), the brands image will be defined by a select demographic.

"The most logical budget-setting method is the objective-and-task method, whereby the company sets its promotion budget based on what it wants to accomplish with promotion. This budgeting method entails (1) defining specific promotion objectives, (2) determining the tasks needed to achieve these objectives, and (3) estimating the costs of performing these tasks." (Chapter 12) With very little promotional ad campaigns for the brand, the primary focus is on distribution. Marketing to business minded groups or individuals is however key to fulfilling the key mission of the brand. To celebrate wins is the mission. This will be done through the hosting of celebratory events aiming towards the fashion and entertainment industries.

"The manager best understands the decision for which information is needed; the researcher best understands marketing research and how to obtain the information." (Chapter 4) Research amongst the local markets of brand distribution will also take place to complete the objectives of Gold Button- making the vodka the number one choice in celebration. Locating small businesses, entrepreneurs, and movers and shakers of communities will enable us to gain 7% of the market share within the initial 3 years.

Mission Statement

“What is our business? Who is the customer? What do consumers value? What should our business be?.... Successful companies continuously raise these questions and answer them carefully and completely.” (Chapter 2)

Gold Bottle, Citrus Limetta Vodka is to bring the room of the night's events and the socialite, from bitter to sweet with every smooth taste, while engaging the manifesto of what was made from scratch. Gold Button continues to uphold its original volume of alcohol concentrated into every bottle which infuses the distinguishable taste of citrus limetta.

For the American dreamer, Gold Button places its seal at the site of the homecoming of victory in the moment. As this vodka makes its way from the hands of the accomplished in Las Vegas celebrations, it will begin to travel the globe in celebration of what has come to pass, and in mind for what the future holds.

To have greatness is to know you have set a standard that is unequivocal to others, because in achieving greatness, less than the gold standard is just simply not greatness.

EOC Week 9: Three great mission statements

"the mission should focus on customers and the customer experience the company seeks to create." (Chapter 2)

"The company needs to turn its mission into detailed supporting objectives for each level of management." (Chapter 2)

"contributing to the nation" (Chapter 2)

Gem presented by the Randoming has graced its customer with a phenomenal mission statement.The statement precise to its clientèle as its states that it markets to 30+, ambitious people who knows value when they see it. The statement included to detail its packaging and the lifestyle of the customer which is to highlight memorable events. Gold Button would be a competing brand of Gem as it is marketed but it would be an honour to be on the shelf next to the Gem.

Elegance presented by Mel's Photography is also has an outstanding mission statement. Immediately reading the statement, I invisioned myself slipping into a bubble bath with a glass of Elegance as the bottle rested on a a golden tray draped around beads of pearls. Women do indeed, want to feel elegant, like a woman. Many times life's realities removes women from that place elegance. To be brought back as you unwind from those realities are bliss. Also precise with target market for women of 25-30 was great.


Fizz Vodka presented by Beau's Blog has a nice and simple appeal. Its effective to its target demographic which is college students that are not looking for anything fancy, just something that gets the job done. The fact that it is a vodka with the name Fizz makes it a bit more appealing and is something I can definitely imagine creating a buzz.

Week 8 EOC: Creative Content

Gold Button, Citrus Limetta Vodka upholds an exclusive level of branding through selective media exposure in its creative content. Without commercial, and magazine advertising, Gold Button's taste reaches the next socialite by word of mouth. Through website content, the patrons of its successors in press releases through music video, film, and magazine happenings are the channels to the mass public. Gold Button, Citrus Limetta Vodka however welcomes review for magazine, news paper, and other credible periodicals where creative will include print.

As a top shelf vodka, Gold Button, Citrus Limetta Vodka is found in small shops to uphold its exclusive branding, and is available at your choice of upscale nightclubs, and restaurants, as well as by order purchase through the web. “... consumer-generated message campaigns can boost consumer involvement and get consumers talking and thinking about a brand and its value to them.”( Chapter 12) We believe in bringing value through quality taste, and experience of the brand. Our patrons of the brand are involved in the next experience for every new patrons celebration as they take flight with no compromise.

On the web, where the creative content will be the most accessible, a bottle of Gold Button, Citrus Limetta is found on the homepage surrounded by a forest of citrus limetta. Throughout the site you will also find images of the original Lemonade Cafe, where the vodka was originated. The website will host a number of pages – one of which will lead to press and media. In review by wine and spirit magazines, images of the bottle, reading excerpts from its mission statement will be found. “Made from scratch.” and “From bitter to sweet with every smooth taste...” are two of several excerpts found in periodicals from review of Gold Button, Citrus Limetta Vodka. “The creative concept may emerge as a visualization, a phrase, or a combination of the two.” (Chapter 12)

Gold Button- Citrus Limetta Vodka is distilled, 50% 100 proof vodka.

Originally brewed in the kitchen of the Lemonade Café with ingredients from the Mediterranean, it takes you from bitter to sweet with every smooth taste.

Week 7 EOC: The Pitch

Gold Button- Citrus Limetta

Created in the Lemonade Café of a small apartment in Las Vegas, Nevada, the creator -also known as the designer, Tiffany Michelle Sophia Lewis- set up a small shop selling clothes in the second bedroom of the apartment. There she also prepared appetizers and small cuisines for her clients as they shopped or were fitted for pieces. Turning her kitchen into the Lemonade Café, Lewis created exceptional flavored vodka. Lewis often experimented with different foods as she stumbled across citrus limetta - known as the sweet lemon; it is infused in every bottle. Originally produced from home, it still holds a higher concentrate of alcohol which better infuses the distinguishable taste.

The Gold Button derived from Lewis’ first love of fashion apparel and one of its findings in the sort. Many of the apparels finest outer wear pieces were found with accents of gold buttons. As many artists are not confined to one form of artistry, the designer also found a home for her client base in the kitchen which gave those who came, inspiration to constantly turn lemons into lemonade. What sweeter taste of life’s tragedies is there but of a sweet lemon to compliment the café. Gold Button became a closure to the company’s brand, lifestyle and image. The Mediterranean ingredient became trademark taste of the specialty cuisines made in the kitchen and became the preferred choice of beverage by her patrons as they waited. Soon Gold Button was being requested outside of suit measures for her client’s social gatherings or own pleasure. Gold Button first sold publicly in the Mediterranean shops of Las Vegas with expected expansion across North America, Canada, Europe, and Asia.

Gold Button- Citrus Limetta is distilled, 50% 100 proof vodka. Originally brewed in the kitchen of the Lemonade Café with ingredients from the Mediterranean, it takes you from bitter to sweet with every smooth taste.

EOC Week 6: Me X 3

I am a sucker for the market of things that keep my eyebrows in line, things that give me a lovely platform, and things that keep my tune on beat. The straight razor, a nice pair of heels, and a pair of ear buds have all been known to be a triple threat to the last dollar I own. "...companies today recognize that they cannot appeal to all buyers in the marketplace, or at least not to all buyers in the same way." (Chapter 6)

Gillette, a razor company had an ad campaign that "No two women are built the same". Although I am a woman that appreciates a well defined eye brow there are many other women who enjoys a more simple life, or natural style. Also in high heels I feel as if I can stand a bit taller with my head up higher. However I have sisters that has no interest in wearing the heels of my sort, or ankle breakers as some of my family often describes them to be.

Constant work stationary work and being mobile doesn't allow me to focus my attention to much visual means of entertainment. I am often bombarded with the destraction of absolute silence in my moments of travel and work or study, so this has made my music selections my best friend. Within the course of one year I have collected over 15 pairs of headphones purchased at random being away from home, and in the need to be serenaded by the lates, greats, and locals.

Week 5 EOC: Social Networks and Job Hunting

In the book, Marketing, An Introduction for Education Management Corporation, 10th Edition, it discusses valuable assets to businesses, which is its employees that are more often seen now as being the company's ultimate consumer and most loyal to its products and services. A trend in interview responses that an employer hears is that the applicant is applying because they love, use, and own much of its products or services and would love to feel more apart of the company.
"Consumer buyer behavior refers to the buying behavior of final consumers—individuals and households that buy goods and services for personal consumption. All of these final consumers combine to make up the consumer market."
"Business buyer behavior refers to the buying behavior of the organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others. It also includes the behavior of retailing and wholesaling firms that acquire goods to resell or rent them to others at a profit. In the business buying process, business buyers determine which products and services their organizations need to purchase and then find, evaluate, and choose among alternative suppliers and brands."
Ultimately the combination of both the consumer and business makes up the demand and the buying decision for marketable products. Social networking has had a huge impact on marketing. In a recent article that discussed employers turning to facebook to find candidates is a great example of this. People that usually "like" a company on facebook and especially one that comments frequently shows their devotion to the brand and as a knowledgable outlet and marketing tool already. Businesses should definitely view this as an advantage.

Week 4 EOC: There's An App For That

Can't see what that says? Can't see 2 feet of what is in front of you? Wouldn't it be great if there was an app that acted as your personal pair of eye glasses? The camera portion of the phone was programmed to the clarity of your retina. By looking through the small camera lens, the viewer can see what's in front of them as if they are wearing eyeglasses. By aiming the camera lens at the object of view, the viewer would be able to see this through the screen of their phone. No need to take the picture or video or use that part of the device to increase the view, just simply use the app to see. Handy for viewing the swans at the opera, sitting in the nose bleed section at the concert of the century, or while sitting in that huge lecture hall, the size of a stadium, of the class where the instructor uses power point only large enough for the students in the second row to see. Wouldn’t the Focal App be nice?

As a sneak peek into what has already happened in the virtual realm of fashion but still may be untapped, what if there was an app that allowed you to know how the dimensions of a garment would contour to your body without trying it on. With those dimensions, it would create a layout of the garment with the pattern that would fit you for the designer to create it if it was a service they offered…

Hmm. The wonderful world of technology we live in.

“10 of the best iPhone applications, many of which were developed at the iPhone Developer Camp in San Francisco”

http://www.macnn.com/articles/07/07/11/the.top.10.iphone.apps/

iSleuth: Used as surveillance and dials destination in case of an emergency

Gas.app: Find the cheapest gas

Movies.app: Find what movies are playing

These apps are just to name a few of what was named as the best iPhone apps. How important are these apps. Not at important to the well-being of our lives as a people with the exception of the first, but arguable, can’t you dial 911 from any mobile device, even those with no service…?

How big are apps? There is actually an “App Store” host on the Apple website.“There are 306,554 iPhone apps available, and 201,635 of them are paid apps. To say apps are pretty big is an understatement.

http://www.apple.com/ipad/business/apps/

"The mHealth Summit is the largest annual gathering dedicated to mHealth in the world and convenes a global group of researchers, health professionals & industry. As a media partner for the Summit, iMedicalApps will be presenting an exclusive series of interviews with keynote and prominent speakers between now and the December meeting." On the contrary to what raves as the top 10 apps, the apps of importance are not mentioned which are those that assist in medical care. Physicians has partnered with this technology to create "infrastructure independent care."

http://www.imedicalapps.com/

Apps may be a new means to not only city dwellers but to also the rural lands that reject the new technologies of the world. Enabling those that are 20 plus miles away from the nearest hospital or doctor the know how to treat an ailment until reaching a physician may be a lifesaver.