The local communities in domestic and foreign markets are necessary to target where the local businesses and entrepreneurs will make up the greatest percentage of companies success rate. Word of mouth will be by the people of frequent celebrations. Those with greater celebrations are those with new beginnings, new wins, and thos that are anxious to celebrate the next. These wins come from less established companies, and individuals that thirst or hunger more so for victory. Gold Button, Citrus Limetta Vodka wants to be there for the toast. "Companies that operate in one or more foreign markets must decide how much, if at all, to adapt their marketing strategies and programs to local conditions." (Chapter 15) In the event that there is an event, we look for our patrons to look for an exclusive commemoration for celebrations. Marketing in smaller,intimate, and up-scale venues will allow the brand to reach its market.
"...to succeed in today’s competitive marketplace, companies need to be customer centered. They must win customers from competitors, then keep and grow them by delivering greater value. But before it can satisfy customers, a company must first understand their needs and wants." (Chapter 15) Gold Button understands the need for individuals to become a credible source of goods or services to provide to their patrons. Gold Button understands that its patrons that are not in business, and that are looking to celebrate a commitment or a new beginning would like to have something that is special, outside of the normalities of a typical day. Gold Button understands that you have set a standard and that you are looking for a standard to celebrate with.
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