'Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives." (Chapter 2)
With Gold Button, Citrus Limetta Vodka being an entity of (MI) Mirror Image Textiles Corps., it holds major advantages over competing brands. Gold Button is under the umbrella of a fashion company who has ties with many elite companies.
Constantly meeting new talent, rather intellectual or pure creative, there is always a reason to celebrate and more of a reason for Gold Button to be there to seal the deal.
"Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance." (Chapter 2)
The main focus of the brand's company is not solely on producing vodka beverages. To continuously produce new variations is not the aim where as other brands are dedicated to producing new flavors.
"Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage." (Chapter 2)
Gold Button has the opportunity to continue to nurse the vodka into a master of all premium vodkas by being tested against the best, through its exclusive distribution channels.
"...threats are unfavorable external factors or trends that may present challenges to performance." (Chapter 2)
Gaining a larger percentage of the market's profits may take a course of 5-10 years due to non mass market distribution.
No comments:
Post a Comment