EOC Week 9: Three great mission statements

"the mission should focus on customers and the customer experience the company seeks to create." (Chapter 2)

"The company needs to turn its mission into detailed supporting objectives for each level of management." (Chapter 2)

"contributing to the nation" (Chapter 2)

Gem presented by the Randoming has graced its customer with a phenomenal mission statement.The statement precise to its clientèle as its states that it markets to 30+, ambitious people who knows value when they see it. The statement included to detail its packaging and the lifestyle of the customer which is to highlight memorable events. Gold Button would be a competing brand of Gem as it is marketed but it would be an honour to be on the shelf next to the Gem.

Elegance presented by Mel's Photography is also has an outstanding mission statement. Immediately reading the statement, I invisioned myself slipping into a bubble bath with a glass of Elegance as the bottle rested on a a golden tray draped around beads of pearls. Women do indeed, want to feel elegant, like a woman. Many times life's realities removes women from that place elegance. To be brought back as you unwind from those realities are bliss. Also precise with target market for women of 25-30 was great.


Fizz Vodka presented by Beau's Blog has a nice and simple appeal. Its effective to its target demographic which is college students that are not looking for anything fancy, just something that gets the job done. The fact that it is a vodka with the name Fizz makes it a bit more appealing and is something I can definitely imagine creating a buzz.