“What is our business? Who is the customer? What do consumers value? What should our business be?.... Successful companies continuously raise these questions and answer them carefully and completely.” (Chapter 2)
Gold Bottle, Citrus Limetta Vodka is to bring the room of the night's events and the socialite, from bitter to sweet with every smooth taste, while engaging the manifesto of what was made from scratch. Gold Button continues to uphold its original volume of alcohol concentrated into every bottle which infuses the distinguishable taste of citrus limetta.
For the American dreamer, Gold Button places its seal at the site of the homecoming of victory in the moment. As this vodka makes its way from the hands of the accomplished in Las Vegas celebrations, it will begin to travel the globe in celebration of what has come to pass, and in mind for what the future holds.
To have greatness is to know you have set a standard that is unequivocal to others, because in achieving greatness, less than the gold standard is just simply not greatness.
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