Week 5 EOC: Social Networks and Job Hunting

In the book, Marketing, An Introduction for Education Management Corporation, 10th Edition, it discusses valuable assets to businesses, which is its employees that are more often seen now as being the company's ultimate consumer and most loyal to its products and services. A trend in interview responses that an employer hears is that the applicant is applying because they love, use, and own much of its products or services and would love to feel more apart of the company.
"Consumer buyer behavior refers to the buying behavior of final consumers—individuals and households that buy goods and services for personal consumption. All of these final consumers combine to make up the consumer market."
"Business buyer behavior refers to the buying behavior of the organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others. It also includes the behavior of retailing and wholesaling firms that acquire goods to resell or rent them to others at a profit. In the business buying process, business buyers determine which products and services their organizations need to purchase and then find, evaluate, and choose among alternative suppliers and brands."
Ultimately the combination of both the consumer and business makes up the demand and the buying decision for marketable products. Social networking has had a huge impact on marketing. In a recent article that discussed employers turning to facebook to find candidates is a great example of this. People that usually "like" a company on facebook and especially one that comments frequently shows their devotion to the brand and as a knowledgable outlet and marketing tool already. Businesses should definitely view this as an advantage.