Week 3 EOC: Making Money for Good

A company contributing to the well being of society is a grand marketing approach for the sake of humanity. Below posted are three of hundreds of products that are sold for proceeds to go to charitable organizations.

Starbucks is a participant of the fight against AIDS in Africa as many retailers across America are, especially clothing retailers. Their savvy approach to combine part of the culture's rich ingredients into the product adds a special touch and gives its buyers more of a reason to make a contribution.

“(Starbucks)RED is a whole bean coffee that Starbucks introduced to support the (PRODUCT) RED charity, a charity that partners with various retailers to raise money through the sale of special products that goes towards providing treatment for children and adults living with HIV in Africa. ..$1 per pound of this blend goes towards the charity, so you get good coffee and support a good cause all in one cup…a blend of Rwandan and Ethiopian coffees that is supposed to evoke some of the classic characters of African coffees.”

http://breweddaily.com/2009/08/starbucksred-whole-bean-coffee-reviewed/istics

For a countless amount of centuries, relief for wounded soldiers has been done in various ways. Rather it has been medical aids volunteering to help nurse soldiers, or fashion houses supplying clothing to outfit them, contribution has been there. For sale is a necklace that is to be seen as an emblem of hope to soldiers and families.

“…an amazing organization that raises money for military charities through the sale of hand made bullet jewelry. Proceeds from the sale of these products benefit wounded soldiers and their families through the Travis Manion Foundation. "We are taking an instrument of war and turning it into a tool of healing."

http://www.privateskinner.com/product/34/Bullets2Ban dages+Bullet+Necklace+for+Charity

Another relief fund that has been popularized by its products being sold are those for the victims of the states or countries where national disasters have occurred. The keychain below is a part of a limited edition selling at $250 USD. Only 1,000 of these leather woven pieces were made with the red dot symbolizing the flag of Japan in relief efforts of the victims of the Tsunami. 100% of its proceeds will go to the cause.

"Available in a run of only 1,000 pieces through Bottega Veneta boutiques worldwide or through bottegaveneta.com, with 100% of proceeds going towards the Japanese Red Cross Society"

Products for the consumer to enjoy socially, responsibly.