EOC Week 10: What are the benefits vs the features?

"The brand promise must be simple and honest." (Chapter 7)

Honestly, Gold Button, Citrus Limetta Vodka is simply what you need to seal the taste of victory at your next occasion.

Gold Button is a premium quality vodka, available in your local market. It has been made for your enjoyment with the touch of home- made regards. Gold Button, Citrus Limetta Vodka toasts to you on your occasion as an exclusive brand. Giving you the sweet lemon- which is infused in every bottle, the brand holds an exceptional taste. Holding its originality of production, with a higher concentrate of alcohol, this taste is infused at its best which makes it distinguishable.

The features of the bottle includes the Faux Versace Lion Gold Metal Button on the face of every bottles. The top of the bottle is a sealed cap that is covered in genuine black Swarovski crystals which covers a cork.


We invite you to experience the infused melody of our brand as it welcomes your senses into a new beginning of what bitter to sweet tastes like in the successes of your journey.

EOC Week 9: Three great mission statements

"the mission should focus on customers and the customer experience the company seeks to create." (Chapter 2)

"The company needs to turn its mission into detailed supporting objectives for each level of management." (Chapter 2)

"contributing to the nation" (Chapter 2)

Gem presented by the Randoming has graced its customer with a phenomenal mission statement.The statement precise to its clientèle as its states that it markets to 30+, ambitious people who knows value when they see it. The statement included to detail its packaging and the lifestyle of the customer which is to highlight memorable events. Gold Button would be a competing brand of Gem as it is marketed but it would be an honour to be on the shelf next to the Gem.

Elegance presented by Mel's Photography is also has an outstanding mission statement. Immediately reading the statement, I invisioned myself slipping into a bubble bath with a glass of Elegance as the bottle rested on a a golden tray draped around beads of pearls. Women do indeed, want to feel elegant, like a woman. Many times life's realities removes women from that place elegance. To be brought back as you unwind from those realities are bliss. Also precise with target market for women of 25-30 was great.


Fizz Vodka presented by Beau's Blog has a nice and simple appeal. Its effective to its target demographic which is college students that are not looking for anything fancy, just something that gets the job done. The fact that it is a vodka with the name Fizz makes it a bit more appealing and is something I can definitely imagine creating a buzz.

EOC Week 6: Me X 3

I am a sucker for the market of things that keep my eyebrows in line, things that give me a lovely platform, and things that keep my tune on beat. The straight razor, a nice pair of heels, and a pair of ear buds have all been known to be a triple threat to the last dollar I own. "...companies today recognize that they cannot appeal to all buyers in the marketplace, or at least not to all buyers in the same way." (Chapter 6)

Gillette, a razor company had an ad campaign that "No two women are built the same". Although I am a woman that appreciates a well defined eye brow there are many other women who enjoys a more simple life, or natural style. Also in high heels I feel as if I can stand a bit taller with my head up higher. However I have sisters that has no interest in wearing the heels of my sort, or ankle breakers as some of my family often describes them to be.

Constant work stationary work and being mobile doesn't allow me to focus my attention to much visual means of entertainment. I am often bombarded with the destraction of absolute silence in my moments of travel and work or study, so this has made my music selections my best friend. Within the course of one year I have collected over 15 pairs of headphones purchased at random being away from home, and in the need to be serenaded by the lates, greats, and locals.

Week 5 EOC: Social Networks and Job Hunting

In the book, Marketing, An Introduction for Education Management Corporation, 10th Edition, it discusses valuable assets to businesses, which is its employees that are more often seen now as being the company's ultimate consumer and most loyal to its products and services. A trend in interview responses that an employer hears is that the applicant is applying because they love, use, and own much of its products or services and would love to feel more apart of the company.
"Consumer buyer behavior refers to the buying behavior of final consumers—individuals and households that buy goods and services for personal consumption. All of these final consumers combine to make up the consumer market."
"Business buyer behavior refers to the buying behavior of the organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others. It also includes the behavior of retailing and wholesaling firms that acquire goods to resell or rent them to others at a profit. In the business buying process, business buyers determine which products and services their organizations need to purchase and then find, evaluate, and choose among alternative suppliers and brands."
Ultimately the combination of both the consumer and business makes up the demand and the buying decision for marketable products. Social networking has had a huge impact on marketing. In a recent article that discussed employers turning to facebook to find candidates is a great example of this. People that usually "like" a company on facebook and especially one that comments frequently shows their devotion to the brand and as a knowledgable outlet and marketing tool already. Businesses should definitely view this as an advantage.

Week 4 EOC: There's An App For That

Can't see what that says? Can't see 2 feet of what is in front of you? Wouldn't it be great if there was an app that acted as your personal pair of eye glasses? The camera portion of the phone was programmed to the clarity of your retina. By looking through the small camera lens, the viewer can see what's in front of them as if they are wearing eyeglasses. By aiming the camera lens at the object of view, the viewer would be able to see this through the screen of their phone. No need to take the picture or video or use that part of the device to increase the view, just simply use the app to see. Handy for viewing the swans at the opera, sitting in the nose bleed section at the concert of the century, or while sitting in that huge lecture hall, the size of a stadium, of the class where the instructor uses power point only large enough for the students in the second row to see. Wouldn’t the Focal App be nice?

As a sneak peek into what has already happened in the virtual realm of fashion but still may be untapped, what if there was an app that allowed you to know how the dimensions of a garment would contour to your body without trying it on. With those dimensions, it would create a layout of the garment with the pattern that would fit you for the designer to create it if it was a service they offered…

Hmm. The wonderful world of technology we live in.

“10 of the best iPhone applications, many of which were developed at the iPhone Developer Camp in San Francisco”

http://www.macnn.com/articles/07/07/11/the.top.10.iphone.apps/

iSleuth: Used as surveillance and dials destination in case of an emergency

Gas.app: Find the cheapest gas

Movies.app: Find what movies are playing

These apps are just to name a few of what was named as the best iPhone apps. How important are these apps. Not at important to the well-being of our lives as a people with the exception of the first, but arguable, can’t you dial 911 from any mobile device, even those with no service…?

How big are apps? There is actually an “App Store” host on the Apple website.“There are 306,554 iPhone apps available, and 201,635 of them are paid apps. To say apps are pretty big is an understatement.

http://www.apple.com/ipad/business/apps/

"The mHealth Summit is the largest annual gathering dedicated to mHealth in the world and convenes a global group of researchers, health professionals & industry. As a media partner for the Summit, iMedicalApps will be presenting an exclusive series of interviews with keynote and prominent speakers between now and the December meeting." On the contrary to what raves as the top 10 apps, the apps of importance are not mentioned which are those that assist in medical care. Physicians has partnered with this technology to create "infrastructure independent care."

http://www.imedicalapps.com/

Apps may be a new means to not only city dwellers but to also the rural lands that reject the new technologies of the world. Enabling those that are 20 plus miles away from the nearest hospital or doctor the know how to treat an ailment until reaching a physician may be a lifesaver.

Week 3 EOC: Making Money for Good

A company contributing to the well being of society is a grand marketing approach for the sake of humanity. Below posted are three of hundreds of products that are sold for proceeds to go to charitable organizations.

Starbucks is a participant of the fight against AIDS in Africa as many retailers across America are, especially clothing retailers. Their savvy approach to combine part of the culture's rich ingredients into the product adds a special touch and gives its buyers more of a reason to make a contribution.

“(Starbucks)RED is a whole bean coffee that Starbucks introduced to support the (PRODUCT) RED charity, a charity that partners with various retailers to raise money through the sale of special products that goes towards providing treatment for children and adults living with HIV in Africa. ..$1 per pound of this blend goes towards the charity, so you get good coffee and support a good cause all in one cup…a blend of Rwandan and Ethiopian coffees that is supposed to evoke some of the classic characters of African coffees.”

http://breweddaily.com/2009/08/starbucksred-whole-bean-coffee-reviewed/istics

For a countless amount of centuries, relief for wounded soldiers has been done in various ways. Rather it has been medical aids volunteering to help nurse soldiers, or fashion houses supplying clothing to outfit them, contribution has been there. For sale is a necklace that is to be seen as an emblem of hope to soldiers and families.

“…an amazing organization that raises money for military charities through the sale of hand made bullet jewelry. Proceeds from the sale of these products benefit wounded soldiers and their families through the Travis Manion Foundation. "We are taking an instrument of war and turning it into a tool of healing."

http://www.privateskinner.com/product/34/Bullets2Ban dages+Bullet+Necklace+for+Charity

Another relief fund that has been popularized by its products being sold are those for the victims of the states or countries where national disasters have occurred. The keychain below is a part of a limited edition selling at $250 USD. Only 1,000 of these leather woven pieces were made with the red dot symbolizing the flag of Japan in relief efforts of the victims of the Tsunami. 100% of its proceeds will go to the cause.

"Available in a run of only 1,000 pieces through Bottega Veneta boutiques worldwide or through bottegaveneta.com, with 100% of proceeds going towards the Japanese Red Cross Society"

Products for the consumer to enjoy socially, responsibly.